When it comes to digital marketing there is always more and new things to learn about it, it tells about the new technology and changing trends in day to day life. It means if you don’t work regularly on the research you will be at risk of falling behind. As marketers should always be aware of the new trends in the digital market. This will help them to develop new ways to grow their business.
1. Voice Search
It is one of the easiest and the best upcoming trend in the market. The possibilities for voice technology are endless; it has taken growth in recent days including amazons echo and Google home is the most valuable voice assistants ever seen.
A Business that needs to be visible for customers in upcoming years will have to take a step towards voice search in digital marketing.
As smartphones and social media have their places in the digital world, so soon will be the voice search will be part of it.
2. Augmented and Virtual Reality Marketing
Augmented reality ads are major applications that are nowadays used by some marketers It is a way to bring unreal environments into a more practical experience something that would integrate the offer with the reality of the buyer.
The trend is not new but as said it is one of the most highlighted trends for 2019 According to Statistic AR and VR market size worldwide will reach $209.2 billion in only 4 years.
3.Rich lead profiling
Many companies collect and manage complex data for millions of leads and business, as data enrichment has become more important in today’s life. Many marketers use data enrichment to reveal more details about people while attempting to contact them.
The main reason why it is used just to remove the wrong information that companies have got about email, phone or address.
As one single thing doesn’t satisfy all demands of the customers who need more relevancy the need for a personalized approach in marketing is becoming more critical than ever , Although giving the right content to the right audience at the right time is a part of marketing, it will add a big value to your content marketing strategy because it plays a major role in boosting your user’s engagement rates.
Hope our well researched 4 Current Digital Marketing Trends will help you in exploring new horizons to grow your business. You can comment below to let us know your thoughts.