Modern website design is a relative phrase. Some people might think a website designed in 2010 is trendy, whereas others within the web design field have seen such a lot of new things within the past year, that anything pre-2019 is already outdated.
The issue we tend to notice most is that modern website design does not need or benefit from a ton of bells and whistles. The more simple and clean, the better the user experience is.
Here seven key elements of modern website design:
1. A Strong, but Limited, Color Palette-
This may sound rudimentary, however, color schemes and color usage are important once it comes to Modern web design.
Companies who have both primary and secondary colors have more wiggle room to work with when creating new elements for their website, whether it’s the homepage, landing pages, blogs, or a resource database.
However, the numbers of colors you incorporate in your design is additionally a really important aspect.
Too many colors become visually distracting, thus modern website designs take only 2 or at the most 3 in their major design parts.
Check out huge sites like Apple and Amazon. You won’t find a rainbow of colors, just one background color (white or black) and one major accent color (silver, yellow, and blue, respectively). Simplifying the color theme of your website makes it easier to focus, and this is why there are only minimal color mixtures in modern website designs.
Bonus tip: If you struggle with everything starting to look repetitive on more content-rich pages, you can experiment with different shades and tints of your current colors. This will add a little variety to your designs while keeping consistent with your brand.
2. Plenty of White Space-
This goes along with the last modern website design element, but white space is also very attractive. It doesn’t necessarily even have to be white.
White space is a term used for the amount of “empty” space that acts as a buffer between all the elements on your page, including copy, sidebar, margins, etc. Things should have space to breathe; if your website is crowded, it’s very hard to direct the attention of your visitor’s eye.
Purposely designing your website with white space makes for a clean design that is easily digestible and organized. As websites are adopting a more minimalistic style, keeping space open on your page will allow your reader to navigate their way around a page with more ease.
3. Relevant Calls-to-Action-
As we hinted earlier, converting visitors into leads and customers is also very important to modern website design, and here’s why: Websites are meant to connect you with the people who are interested in your content, products, and services. Once this connection is created, you want to retain some form of relationship with these visitors.
Things like email subscription forms, free downloadable ebooks or whitepapers, free product forms, free consultations, or other invites are great Calls-to-action (CTAs). These should be strategically incorporated into your website design and are very important for gathering the contact information (typically just an email address) of your visitors so that you can continue conversations with them as leads and convert them into customers.
Include relevant CTAs in optimal places throughout your website – at the end of blog posts, in the sidebars, and in your resources page, to name a few.
The next few points discuss important website design elements that truly happen behind the scenes.
4. Clean Backend Coding-
This modern website design component is one that you simply may not notice visually, however, one that’s the probability the most important when it comes to the functionality of your website.
Behind every website is a great deal of coding in the backend that will dictate how your website performs. At our Tampa, Florida office, Bluleadz has skilled designers who also know how to code a site to function flawlessly, load quickly, and navigate effectively for Converting visitors into leads and customers.
Dedicating the extra time for clean backend coding will make it easier to write, read, and maintain how your site functions. Have you ever been digging for something out of your closet, but it’s just too damn messy to find? Like a cluttered closet, if you don’t have clean backend coding, it will only be harder to locate and fix any issues that may come up.
5. Website Design for the User First-
These elements of modern website design are exactly what it sounds like: you must design your site for the user, not simply to boost your rankings. Companies, out of a sense of desperation to get better rankings, tend to do things that are “good” for Google but bad for the user.
However, A website should be user-friendly before a company should concern itself with ranking higher on a Search Engine Results Page.
Google is smart: it can tell when your users are getting good value from your website because they keep coming back and spending more time on it. Place your content above SEO, at least when first starting off, to optimize your site for the user and build a group of loyal, recurring visitors.
6. Search Engine Optimization (SEO)-Boosting Elements-
While I just mentioned that a website should be designed for the user first, it doesn’t mean that SEO doesn’t matter. There are modern website design elements which will greatly improve the Search Engine Optimization (SEO) of your site. A lot of those are invisible to the naked eye and additionally, appear within the backend coding of your pages and posts.
Design tricks like meta tags, title tags, heading tags, and other HTML coding go a long way in helping your site climb the ranks of Google’s search engine. Make sure you fill out, tweak, and optimize these elements so that they are relevant to your website and better your search ranking.
7. Speed Optimization-
Optimizing for speed is an essential design component that should not be overlooked. Speed optimization is important to analyze the website speed test.
With today’s technology, people expect things to load immediately, or they’ll probably throw in the towel three seconds later and never return. As a business, you don’t want leads and prospects to assume negatively of your brand simply because your website is slow.
To make sure your website is fully optimized for speed, here are a few tips:
• Always optimize a photograph, no matter however little it is.
• Enable compression so files will be smaller and open quicker.
• Minimize HTTP requests in Google Chrome’s Developer Tools.
• Choose the proper hosting options, whether it’s shared hosting, VPS hosting, or a dedicated server.
Incorporate these seven elements into your modern website design. Prioritize user-experience, and make sure that you optimize your website for not only its physical design but its functionality too.
With these tips, your company can create a kick-ass website design that will help you attract new visitors, generate leads, and convert prospects into customers.
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