Here are our 10 favorite social media tips for getting started on social media:
- It’s not about the numbers:
In social media tips, keep in mind it’s not about the numbers. Focus having a major effect on a small however important group of people. Become important for them and watch what happens.
- Own your audience:
Own your audience: If you’re going to spend money on social media advertising, make sure to get them to sign up for your email list, follow you, or give you an approach to stay in contact with them so you don’t need to pay to reach people again and again.
- Connecting people:
Social media is all about connecting people. Don’t be afraid to weave in some personal content even when you’re representing your brand to make connections and build trust with your clients.
- Do a self-audit:
To begin with, do a self-audit of wherever you already are on social media. Check every platform you’re on and look for things like broken links, contact information, outdated cover photos. Fix the things you’ll fix right away and if there are certain platforms “collecting dust” maybe move them to inactive till you place together with your strategy.
- Choose platform:
Pick ONE platform and go all inconsistently with a message that will resonate for the foremost specific consumer or client you’re trying to attract. Wait till you get important traction there before increasing.
- User-Generated Content:
With over 86% of brands using it, however, do you stand out? UGC works best when it tells a story that connects with the consumer’s needs, wants, and passions. Don’t just share your client using the product or service, show however it’s improved their lives, let them achieve their goals, and how they got there. Consumers are making unbelievable stories daily using it, it’s your job to share that with the world.
- If you are new to social media:
If you’re just beginning out on social media, you first have to need to decide on What and Where: What content are you about to post on which social networks? You don’t have to need to be all over therefore just begin with two social networks and A/B test your performance on them. For content concepts, cross-check your competitors or similar companies for ideas of what they’re posting that gets engagement from their fans. The benefit of being a beginner is that you can learn from the experiences of your predecessors.
- Be vulnerable:
Be vulnerable. People like to know that they’re not alone in their challenges, and when you share your insecurities, personal truths, and battles they connect with you on a deeper level.
- Learn your audience:
Learn how to read your analytics and base your posts off of what works for YOU + YOUR UNIQUE AUDIENCE, not what works for everybody else on the internet.
- Find the right channels for your business:
Don’t fall into the trap of feeling like you need to be everywhere. Find the proper channels for your business and do those ones well rather than spreading yourself thin! Not only will it save you time, but it will also lead to more valuable content for your followers.